This is
New Jersey
You can do anything here.
It’s where high-tech labs meet bustling boardwalks. Where small businesses and local farms thrive. Where the next generation of pharma and biotech innovators save lives. Where students shine in nationally ranked public schools and world-class universities. Where a tapestry of cultures comes together to create The World’s State™.
It’s where green rolling mountains sprawl just a few miles from vibrant, diverse cities and family-friendly towns. Where 2 million acres of serene woodlands open up to 130 miles of pristine coastline.
It’s open spaces. It’s wineries. It’s stadiums. It’s a place for dreamers and groundbreakers. Hard workers and folks who tell it like it is. Rock stars and skilled workers. Story-tellers and legends in the making. This is New Jersey. You can do anything here.
Hire Skilled
Talent
New Jersey is a hotspot for top talent. Nearly 40% of New Jersey residents hold a bachelor’s degree or higher — that’s why we were named the smartest state in America. With the best and brightest emerging from our #1 public school system, the possibilities are endless. Our world-class education doesn’t stop with a high school diploma. New Jersey is also home to nationally ranked colleges and universities, along with the country's best workforce training programs. All of these assets combine to create a versatile workforce at each skill level and for every sector.
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Access the World
Here, it’s easy to stay connected to the rest of the world. We’re just a few hours’ drive from Boston, Washington, D.C., Philadelphia, and New York City. A business located in the middle of the state can serve more than 38 million customers within a two-hour drive. Whether you choose to settle in North, Central, or Southern New Jersey, you’ll be able to reach 33% of the United States’ population within a day’s drive.
Looking to travel a bit farther? Newark Liberty International Airport offers 521 total domestic and international nonstop flights every day. Our unmatched global connectivity is part of what make New Jersey The World’s State™.
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This isn’t the place you think you know. Here, you’ll find picturesque mountainscapes and preserved Pinelands, gorgeous beaches and sprawling farms. Each town offers its own unique flair — from diverse cities with vibrant arts scenes to quaint towns with renowned public schools. Your kids can expand their horizons at enriching museums or burn off energy at clean, safe playgrounds. Our culinary culture is something special, cultivated by our bustling immigrant communities and agricultural excellence. Sports fans can cheer on teams like the New Jersey Devils, New York Giants and Jets, and the New York Red Bulls and NJ/NY Gotham FC. No matter who you are or where you come from, thanks to laws that value health care and equality, everyone can feel safe and at home in New Jersey. Not only can your business excel in New Jersey, your family can too.
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Industries in
New Jersey
New Jersey is already home to many of the world’s leading companies and fastest-growing startups. Our small state encompasses a wide variety of sectors — from film to financial services. Click on each industry tab to learn more about who’s here.
Life Sciences
Technology
Manufacturing
Clean Energy
Film & Media
Food & Beverage
Logistics
Financial Services
The New Jersey Advantage
New Jersey is a step ahead thanks to its competitive programs and incentives. Here’s what New Jersey offers.
Values that matter
When it comes to values, we don’t just talk the talk. We walk the walk. Women’s healthcare rights are codified into law. LGBTQ+ history is required to be taught in schools. Diversity requirements are built into our laws and regulations. Inclusivity is at the heart of what makes New Jersey The World’s State™, a home where everyone can feel welcome.
Training the next generation
Programs like NJ BRIDGE, aimed at training a diverse workforce for the burgeoning clean energy sector, are feeding the talent pipeline in our state. State sponsored programs keep our residents employed and make hiring easy for New Jersey companies.
Business Assistance
In New Jersey, it’s not hard to find financial support for relocation or expansion with industry-specific incentives. Whether you’re looking for information about the labor market and demographics or university research and legal assistance, you’ll find what you need here to help your business thrive.
Let's Get Started
Fill out this form to unlock our guide with information on New Jersey's business ecosystem, support, and incentives tailored to your industry. Choose New Jersey is a nonprofit economic development organization that offers businesses personalized assistance to help companies get established in New Jersey. All services are complimentary, with no risk and no expectations.