This is
New Jersey
You Can Do Anything Here.

It’s where high-tech labs meet bustling boardwalks. Where small businesses and local farms thrive. Where the next generation of pharma and biotech innovators save lives. Where students shine in nationally ranked public schools and world-class universities.

It’s where green rolling mountains sprawl just a few miles from vibrant, diverse cities and family-friendly towns. Where 2 million acres of serene woodlands open up to 130 miles of pristine coastline.

It’s open spaces. It’s wineries. It’s stadiums. It’s a place for dreamers and groundbreakers. Hard workers and folks who tell it like it is. Rock stars and skilled workers. Story-tellers and legends in the making. This is New Jersey. You can do anything here.

Explore what New Jersey has to offer your business

Hire Skilled

New Jersey is a hotspot for top talent. Nearly 40% of New Jersey residents hold a bachelor’s degree or higher — that’s why we were named the smartest state in America. With the best and brightest emerging from our #1 public school system, the possibilities are endless. Our world-class education doesn’t stop with a high school diploma. New Jersey is also home to nationally ranked colleges and universities, along with the country's best workforce training programs. All of these assets combine to create a versatile workforce at each skill level and for every sector.

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New Jersey has the highest concentration of scientists and engineers in the United States

Access the World

Here, it’s easy to stay connected to the rest of the world. We’re just a few hours’ drive from Boston, Washington, D.C., Philadelphia, and New York City. A business located in the middle of the state can serve more than 38 million customers within a two-hour drive. Whether you choose to settle in North, Central, or Southern New Jersey, you’ll be able to reach 33% of the United States’ population within a day’s drive.

Looking to travel a bit farther? Newark Liberty International Airport offers 521 total domestic and international nonstop flights every day.

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Live Well

This isn’t the place you think you know. Here, you’ll find picturesque mountainscapes and preserved Pinelands, gorgeous beaches and sprawling farms. Each town offers its own unique flair — from diverse cities with vibrant arts scenes to quaint towns with renowned public schools. Your kids can expand their horizons at enriching museums or burn off energy at clean, safe playgrounds. Our culinary culture is something special, cultivated by our bustling immigrant communities and agricultural excellence. Sports fans can cheer on teams like the New Jersey Devils, New York Giants and Jets, and the New York Red Bulls and NJ/NY Gotham FC. No matter who you are or where you come from, thanks to laws that value health care and equality, everyone can feel safe and at home in New Jersey. Not only can your business excel in New Jersey, your family can too.

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New Jersey is the #1 state for education, according to U.S. News & World Report

Industries in New Jersey

New Jersey is already home to many of the world’s leading companies and fastest-growing startups. Our small state encompasses a wide variety of sectors — from film to financial services. Click on each industry tab to learn more about who’s here.

Life Sciences

New Jersey has ample funding, research facilities, and affordable lab space. Plus, our world-class universities offer partnership opportunities while training the next generation of life science leaders. In this environment, your company can focus on making breakthroughs in medicine, pharma, and biotech.

Who's in

  • Johnson & Johnson
  • Bayer
  • Novartis
  • Bristol-Myers Squibb
  • Merck
  • Eisai
  • Teva
  • 3D Biotek
  • OncoSec Medical
  • Hitachi
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From Thomas Edison’s light bulb to Bell Labs’ digital cellular network, New Jersey has a history of technological innovation. And we’re hardly slowing down. Today, New Jersey tech companies are revolutionizing fintech, AI, communications, and cybersecurity.

Who's in

  • Audible
  • Panasonic
  • Verizon
  • Samsung
  • IPC
  • Cognizant
  • Indecomm
  • NICE Actimize
  • Vydia
  • OwnBackup
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From chemicals to computers, petroleum to peanut M&M’s, beauty supplies to building materials: we make it in New Jersey. Our state has the skilled workforce to make sure your facilities are operating at their highest level and the infrastructure to ensure your product reaches consumers.

Who's in

  • Anheuser-Busch
  • Benjamin Moore
  • Lockheed Martin
  • BASF
  • Honeywell
  • Unilever
  • Suuchi
  • Gerresheimer AG
  • Konica Minolta
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Clean Energy

New Jersey has the nation’s most ambitious clean energy goals and will be 100% clean energy driven by 2035. We’re also actively training the next generation of skilled clean energy workers. While you create a sustainable future, we'll ensure your company has a sustainable workforce.

Who's in

  • Orsted
  • Apex Solar Power
  • EnBW
  • Green Power Energy
  • Green House Solar
  • Impact Solar LLC
  • Mersen
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Film & Media

Fort Lee, New Jersey, was the birthplace of the film industry. Our rich legacy of filmmaking is upheld today by stellar production incentives, geographically diverse filming locations, and access to experienced crews. It's no wonder major companies like Netflix are building production studios in New Jersey.

Who's in

  • The Irishman
  • Joker
  • Succession
  • Project Runway
  • The Plot Against
  • America
  • Law & Order
  • The Enemy Within
  • Emergence
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Food & Beverage

Our strategic location, with access to an affluent consumer market, transportation infrastructure, and talented workforce, allows industry giants and startups to stay competitive. From major companies like Mars to boutique vertical farms, food and beverage companies are thriving in New Jersey.

Who's in

  • Campbell’s
  • Mondelez
  • Goya
  • Aerofarms
  • Mars Wrigley
  • Nestlé
  • Givaudan
  • Fratelli Beretta
  • Bai Brands
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New Jersey is one of the world’s fastest-growing hubs for logistics and distribution, thanks to its centrality and robust supply chain. We offer speedy transportation by air, sea, road, and rail. Take advantage of major transportation hubs like the Port of New York/New Jersey and Newark Liberty International Airport.

Who's in

  • Amazon
  • Williams-Sonoma
  • Volkswagen
  • Barnes & Noble
  • Coca Cola
  • The Home Depot
  • IKEA
  • Hyundai
  • Crate & Barrel
  • Wakefern Food Corporation
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Financial Services

New Jersey has an environment that fosters quick growth for finance companies. Our highly educated workforce provides the talent. And our strategic location just minutes from Wall Street have made us a top choice for financial services and fintech companies. We have the same access as New York City at half the cost.

Who's in

  • Prudential
  • JPMorgan Chase
  • PwC
  • Goldman Sachs
  • KPMG
  • Deloitte
  • Fidelity
  • Ernst & Young LLP
  • NJM Insurance Group
  • PNC Bank
Learn More About Financial Services in New Jersey
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The New Jersey Advantage

New Jersey is a step ahead thanks to its competitive programs and incentives. Here’s what New Jersey offers.

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Values that matter

When it comes to values, we don’t just talk the talk. We walk the walk. Women’s healthcare rights are codified into law. LGBTQ+ history is required to be taught in schools. Diversity requirements are built into our laws and regulations. Inclusivity is at the heart of what makes New Jersey special.

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Training the next generation

Programs like NJ BRIDGE, aimed at training a diverse workforce for the burgeoning clean energy sector, are feeding the talent pipeline in our state. State sponsored programs keep our residents employed and make hiring easy for New Jersey companies.

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Business Assistance

In New Jersey, it’s not hard to find financial support for relocation or expansion with industry-specific incentives. Whether you’re looking for information about the labor market and demographics or university research and legal assistance, you’ll find what you need here to help your business thrive.

Get Personalized Resources to Help
Grow Your Business in New Jersey

Choose New Jersey is a nonprofit economic development organization. Our goal is to help your company thrive in New Jersey. All services are complimentary, with no risk and no expectations. To learn more about what New Jersey has to offer and how we can help, start by filling out the form below. This allows us to best understand your needs. Once the form is complete, you’ll get access to guides for your industry and a representative will contact you with additional details.

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