Where Finance companies
invest in
the futures
You can bank on New Jersey. We’ve created an environment that helps the financial services industry grow quickly. Our strategic location and globally recognized workforce put firms located in New Jersey at the forefront of next-generation banking, credit, and investment services.
It’s time to further your business in New Jersey, and we can help you make the move.
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Who is here
Why they're here
More affordable space
Real estate here is an average of $45 per square foot – more than 40% less than New York City and almost 30% less than Silicon Valley.
A hotspot for talent
New Jersey higher education institutions, such as the New Jersey Institute of Technology and Stevens Institute of Technology, are actively training the next generation of finance talent.
Global Peers
New Jersey is home to more than 20% of the world’s top 100 fintech companies, as well as industry giants like BNY Mellon, Goldman Sachs, and JP Morgan Chase.
What they say
Cross River was born in Teaneck, raised in Fort Lee, and thriving thanks to the support of our friends and neighbors in New Jersey. We are surrounded by some of the most innovative technology and financial services companies, a vibrant entrepreneurial workforce, and government leaders who work tirelessly to support the growing fintech ecosystem.
Phil Goldfeder
SVP Public Affairs, Cross River
Where they excel
Whether you enjoy rural, suburban, or urban life, you’ll find a comfortable home in New Jersey. Residents enjoy world-class venues like the New Jersey Performing Arts Center, the Prudential Center, PNC Bank Arts Center, and MetLife Stadium, which host massive concerts and pro sports games. The state is also a destination for food lovers, who flock here for the fresh seafood of Cape May, the Korean barbecue of Palisades Park, the Portuguese and Brazilian delicacies of Newark’s Ironbound District, and more. Whatever your interests and tastes, you’ll find plenty to love in New Jersey.
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Fill out this form to unlock our guide with information on New Jersey's business ecosystem, support, and incentives tailored to your industry. Choose New Jersey is a nonprofit economic development organization that offers businesses personalized assistance to help companies get established in New Jersey. All services are complimentary, with no risk or expectations.